THE CRUNCH
At IFA 2026, the computing landscape has become increasingly bifurcated, with manufacturers focusing their efforts on the high-end AI sector and the budget market while neglecting the mid-range segment. This trend mirrors Apple's strategy with the MacBook Neo, pushing other companies to chase similar premium and affordable niches.
This polarisation means consumers seeking a standard, mid-priced laptop may find fewer options on the shelf this year, as brands concentrate their resources on the most profitable and distinct market segments.