THE CRUNCH
Apple’s new chief executive, John Ternus, has opened his tenure with a keynote that introduced the iPhone Duo, the company’s first foldable smartphone. The launch was framed as a narrative shift, with Ternus emphasising an 'intelligent personal hub' concept to position the device within Apple’s broader technology story. The event was noted for its continuity with previous leadership, yet it marked a distinct change,T
Ternus’s management style is characterised by a more decisive approach compared to his predecessor, Tim Cook, who was known for collaborative decision-making. This shift was highlighted by Ternus’s explicit articulation of Apple’s AI strategy, which he described as an 'intelligent personal hub,' a concept that echoes Steve Jobs’s earlier 'digital hub' philosophy. The debut of the foldable iPhone Duo serves as a tangible example of how Ternus intends to steer Apple from its reliance on the iPhone era into the AI era.