The product automates tasks such as writing announcements, finding the best journalists to pitch and identifying promising speaking opportunities. Jamshidi said the ambition is broader than press coverage: Honeyjar can build media lists, scan news and social, track coverage and surface opportunities, with the larger goal of pulling the whole communications workflow, including strategy, timing and judgment, into one place.

The target market stretches well beyond founders. Masek described millions of "unassigned communicators", marketers, investors, authors, creators and school superintendents among them, who handle comms without holding the title. The company says it is not trying to replace PR professionals, arguing the tool can make firms and in-house teams more effective and let individual practitioners take on extra clients without added cost.

Interest appears real: the waitlist drew 10,000 signups in its first 24 hours, according to Masek, and beta testers include Nextdoor, Coco Robotics, Bloomberg Beta and agencies Mission North and Full Picture. Journalists may be warier, given the volume of AI-written pitches already landing in inboxes. Masek said customers must hit send or publish themselves, and that Honeyjar might even tell a founder they are not ready for coverage. Through an initiative called the Comms Lab, the company is training the product on the judgment of other PR pros.