similar to the ad models used in free-to-play mobile games. The patent does not name a specific game or service, and it is only an application. Microsoft has previously stated that ads in its cloud gaming service will not interrupt gameplay. Xbox Chief Strategy Officer Matthew Ball has also said he believes interrupting gameplay would be bad. The patent describes a step in the opposite direction.

The patent outlines an initial ad-free window that can be time-based, such as 30 minutes, or tied to progress, like finishing a level. Once that window runs out, the game would signal a content management system once it reaches a suitable pause, and the ad would play. Some have pointed out that this patent describes something very similar to what free mobile games are doing.