THE CRUNCH
Samsung has released a new advertisement for the Galaxy Z Fold 8 that features a man named Tim Cook from Palmerston North. The ad mimics Apple's cinematic product launch style and was timed to coincide with Apple's announcement of the iPhone Duo. The company describes the figure as a local New Zealander rather than the Apple executive.
The ad shows a man who shares the name and appearance of Apple's former CEO, Tim Cook, using a Galaxy Z Fold 8. Samsung has clarified that the individual is a resident of Palmerston North, New Zealand, and is not the Apple executive. The campaign was released on the same day as Apple's announcement of the iPhone Duo.
The marketing approach mirrors Apple's own high-production product launch videos. By using a lookalike, Samsung aims to create a humorous and culturally relevant comparison between the two tech giants' flagship devices.