Setup runs through Shop, the Shopify-owned app that consolidates orders, tracks packages and recommends products. Customers connect an agent to their Shop account, and purchases are checked out with the one-click Shop Pay feature inside the conversation with the agent, mirroring how the Muse partnership works. Orders placed through an agent are funnelled back to the Shop app.

Shopify is pitching the feature as a "personal shopper" that people can give rules to, such as budget guardrails or a preference for products with fast shipping. Buyers must approve each purchase, so the agent proposes rather than autonomously spends.

Agent-driven shopping has become a contested corner of AI. Google and Amazon are investing in tools where the end goal is an agent buying things on a user's behalf, and Amazon is in an ongoing dispute with AI companies including Perplexity and, more recently, Meta's Muse over whether agents should be allowed to shop for customers at all.