THE CRUNCH

inDrive, the ride-hailing app competing with Uber, has launched a digital advertising business that has already served over 2 billion ad impressions and attracted more than 2,000 monthly paying advertisers. The ad platform was first piloted in July 2025.

inDrive is expanding its business model beyond matching drivers with passengers by launching a digital advertising network. The company first trialled this ad service in July 2025, and it has since generated over 2 billion ad impressions. The platform has also secured commitments from more than 2,000 advertisers who pay to be featured on the app each month.

WHAT HAPPENS NEXT

inDrive will likely focus on optimising ad targeting and increasing the number of advertisers to grow revenue from this new line of business.