THE CRUNCH

Google UK has signed an agreement letting the Prospect union run workplace sessions and recruit among roughly 7,000 staff across its UK operations, including YouTube but excluding DeepMind. The deal, announced on Monday, takes advantage of new rights for unions to access workplaces that have come into force under the Employment Rights Act.

Prospect will be able to meet workers inside Google's offices, including its King's Cross headquarters in London, and communicate with non-unionised staff to encourage them to join. General secretary Mike Clancy framed the agreement as a signal that unions can negotiate with even the biggest global tech companies, citing pay, flexibility, AI deployment and workplace culture as issues members want a voice on.

Google said it signed the agreement to comply with the new legislation, while maintaining that it already had good internal employee relations. A spokesperson said the step builds on existing internal employee representative groups.

The change matters because of what came before. Unions seeking recognition have sometimes had to organise from outside workplaces, as with the GMB's thwarted effort at Amazon's warehouse near Coventry two years ago. Prospect has already struck a similar access deal with Meta, which employs about 5,000 people in the UK, and Google DeepMind is expected to agree a separate arrangement, with the Communication Workers Union seeking recognition there.

WHAT HAPPENS NEXT

From January, employers will be required to inform workers of their right to join a union, and a separate union agreement at Google DeepMind is expected.