THE CRUNCH
Nvidia's GeForce chief has denied rumours that the RTX 5090 has been discontinued, though his reassurance comes with an admission that supply is tight. Jeff Fisher, senior vice president of Nvidia's personal computing business, told Taiwanese media after the RTX Spark launch event in Taipei on 16 October that the card "has not been discontinued" and that Nvidia "will continue to ship it." The comments, reported by 4Gamers and the Central News Agency, respond to a week of claims that the flagship GPU was quietly being killed off.
The rumours began when leakers claimed Nvidia had stopped allocating GB202 silicon, the large chip inside the RTX 5090, to the card, with one leaker asserting that future GB202 supplies would go exclusively to the pricier RTX Pro workstation line. The card then vanished from Nvidia's own US marketplace and Micro Center shelves, adding fuel to the fire. Fisher acknowledged the squeeze, saying the supply chain is "somewhat constrained" but that Nvidia is doing everything it can to get the product to market.
Retail reality is less reassuring. Tom's Hardware found RTX 5090s selling on Amazon for around $8,500 from third-party sellers, with Newegg listings near $7,300, while Best Buy had none. Club386 put the cheapest cards at £5,392 or $7,888, roughly 178% and 295% above the original MSRP. Nvidia itself has not responded to press requests for official comment, so Fisher's remarks remain the company's only word on the matter.
The disconnect is hard to ignore: a senior executive insists the card lives, yet Nvidia's own store does not list it. PC Gamer summed up the mood by calling it another Schrödinger's graphics card, technically alive but functionally unobtainable, with the wider GPU market looking barren in late 2026 amid a memory supply crisis.
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