THE CRUNCH

Apple is breaking its usual release pattern by launching the iPhone 18 Pro and Pro Max first, with a foldable iPhone Duo following in October for $1,999. The company has not yet confirmed a launch date for the standard iPhone 18.

The tech giant is altering its typical iPhone rollout schedule, prioritising the Pro models before introducing a foldable device. The iPhone 18 Pro and Pro Max are set to arrive first, followed by the iPhone Duo in October at a price point of $1,999. This strategy marks a significant shift from previous years, as the company has not yet confirmed when the base iPhone 18 model will be released.

WHAT HAPPENS NEXT

Consumers can expect to see the iPhone 18 Pro and Pro Max released first, followed by the iPhone Duo in October.