The game takes place in Fairy Town, a settlement in Baishoi County that the Steam page describes as clinging to survival as the new century approached. Players explore the town and gradually uncover the mystery of how it came to an end, with the page promising stories to unravel, lies to strip away and an unsettling truth to face.

The announcement was accompanied by a trailer shown at The Triple-i Initiative on 8 October. The Steam page leans into the horror framing, warning that the evil "haunts you from within" and telling players to run before it catches them.